Read the Must-Have Book for Fine Artists

Fine Art: Your Fame and Wealth. Who if not You?

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“The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”

Michelangelo Buonarroti

TABLE OF CONTENTS

Preface: The Shocking Truth – A Conspiracy Against Fine Artists

An Introduction to the Fame and Wealth Guide

Chapter 1: The “Blueprint” of Employing Unprecedented Opportunities

Chapter 2: The Contemporary Art Marketplace

Chapter 3: Definition of Success. Who If Not You?

Chapter 4: Do You Have the Mind-set of a Successful Fine Artist?

Chapter 5: You Want Fame and Wealth. How Can You Get It?

Chapter 6: Establishing Your Brand – Your Way to Global Recognition

Chapter 7: Traditional Ways – What You Didn’t Know

Chapter 8: How the Internet Revolution Gets You Success in a Smart and Elegant Way

Chapter 9: The Easiest Way to Rich the Fame

Chapter 10: Efficient Methods of Building Your Fine Art Real Estate Online

Chapter 11: The Power of Underground Techniques to Stay Ahead of the Competition

Chapter 12: How the Magic of Social Profiles and Networking Connects Your Brand with Followers

Chapter 13: Copywriting for Maximum Result

Chapter 14: How to Build a Huge Fan Base and Collectors of Your Art

Chapter 15: The System Which Draws Crowds of Admirers to Your Website

Chapter 16: Analyzing Your Online Performance

Chapter 17: How Money Finds You

Chapter 18: Lucrative Opportunities Bring You Revenue Streams

About the Authors


Preface: The Shocking Truth – A Conspiracy Against Fine Artists

You may have come across books in the past about the subject of making a career in fine art; usually such books are written by people who know the subject in theory. This book is different.

“Fine Art – Your Fame and Wealth. Who If Not You?” is written by a professional brand maker in collaboration with a professional fine artist who has successfully applied all the methods described in this book.

Vladimir London has given this book a precise, methodical approach. He is a professional in web marketing, with extensive experience in web design, brand creation and the fine art business. For ten years he has created online marketing campaigns to help numerous world known brands and celebrities promote their names. We hope our knowledge and experience will be useful to you. We want to congratulate you for your desire to succeed in your creative career; this is one of the necessary ingredients in your achievement formula.

You should congratulate yourself as well. You are in a very favourable position as you have made the move toward artistic success and global fame and recognition by reading this book. We will show you step by step what you need to do and how to do it in order to succeed.

Many fine artists start their art education with little knowledge of how they will become known for their art. Not everyone actually fulfils their creative career dreams. Do you know that 98% of artists are struggling on their journey to success?

As a fine artist you may think: “All I have to do is to create artworks, then send my portfolio to various galleries. Then I’ll call some art dealers and clients; everyone will recognise my unique talents and exhibitions and commissions will follow.” You may be going from gallery to gallery presenting your portfolio, or calling art dealers asking them to have a look at your paintings, maybe you’re sending hundreds of emails every month. Maybe you already exhibited your artwork from time to time or are even planning big shows. The matter is that despite buyers paying a lot of money for your art, your income will still be relatively small because gallery owners and art dealers will take away a lot in commission.

Answer honestly to yourself:

• Are you totally satisfied with the income from your art?
• Are you absolutely sure your current art career is at its pinnacle and can’t be improved?
• Are you happy with the results you have?

If the answer is “No,” then this book is for you.

If you’re doing the same thing over and over again, you are likely to get the same results. So, what needs to be done? How to get to the next level, where you can enjoy the benefits of being famous? We will show you the answers.

The industry of Fine Art is not run by artists, but by galleries and auction owners, art dealers, brokers and managers. There are millions of fine artists worldwide, and only a few are very successful. Some of them are successful not because of their art skills and talents, but because of massive marketing support behind them. The current system has been the status quo for more than 200 years, until now. The traditional 19th and 20th century approach for artist’s career building isn’t suitable for the 21st century. That is unless you want to spend a long time and a lot of money making your name recognized.

We will tell you a big secret here. Gallery owners and art dealers don’t want you to have self-promotion skills. Why would they? Your website or portfolio online won’t make them any money. Your artwork can be found online by potential buyers and they can buy or order commissions directly from you. What are the benefits to gallery owners and dealers if they’re losing their commissions? The dream of a dealer is to sign artists on exclusive conditions where every deal or exhibition will go through them. This old traditional approach is still in practice today. Times have changed however, and now you can dictate your conditions to middle men providing that you have a strong position and fame, and we will show you exactly what to do to achieve that.

Now Fine artists can make bigger profits from selling digital copies of their artwork than when compared to the sale of original paintings or drawings. You can only sell your original artwork once; as a digital copy, you can sell it over and over again for years to come, even when you sleep or travel. The new digital era has broadened horizons for fine artists, wider than ever before. You have to decide for yourself, would you like to discover and master new possibilities of promoting your name and make much bigger profits as a result, or stick to the old traditional approach and remain satisfied with the profit your art dealer will let you to have?

Whether you are employed and dreaming of quitting your day job by becoming a successful and self-actualized fine artist, or are a student and want to escape the necessity of selling your time in the future for money (J.O.B. – “just over broke”), or a self-employed artist who wants to progress further in your creative career – this book is for you.

Here are some shocking truths that you may not be aware of at the moment:

You may think that to make a successful career in fine art requires a lot of time. Wrong! This book will show you how to save time in every step you take on your path to creative success; how to take giant leaps toward success every time you implement the project using our strategy.

You may think that artistic success is a synonym for being lucky. Wrong! This book describes in detail how you can be in total control of your own artistic destiny, without relying on the favour of art dealers and managers.

You may think that promoting your name as a fine artist requires a lot of money. Wrong! You will discover in the following chapters how to hijack the global media and feature on the latest news across the globe on a shoestring budget. Just imagine how you could benefit from such exposure.

You may think that promoting a fine artist name is a job so big and difficult that only dedicated public relations companies can undertake such a massive project.