Fine Art: Your Fame and Wealth. Who if not You?
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“The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”
TABLE OF CONTENTS
Preface: The Shocking Truth – A Conspiracy Against Fine Artists
An Introduction to the Fame and Wealth Guide
Chapter 1: The “Blueprint” of Employing Unprecedented Opportunities
Chapter 2: The Contemporary Art Marketplace
Chapter 3: Definition of Success. Who If Not You?
Chapter 4: Do You Have the Mind-set of a Successful Fine Artist?
Chapter 5: You Want Fame and Wealth. How Can You Get It?
Chapter 6: Establishing Your Brand – Your Way to Global Recognition
Chapter 7: Traditional Ways – What You Didn’t Know
Chapter 8: How the Internet Revolution Gets You Success in a Smart and Elegant Way
Chapter 9: The Easiest Way to Rich the Fame
Chapter 10: Efficient Methods of Building Your Fine Art Real Estate Online
Chapter 11: The Power of Underground Techniques to Stay Ahead of the Competition
Chapter 12: How the Magic of Social Profiles and Networking Connects Your Brand with Followers
Chapter 13: Copywriting for Maximum Result
Chapter 14: How to Build a Huge Fan Base and Collectors of Your Art
Chapter 15: The System Which Draws Crowds of Admirers to Your Website
Chapter 16: Analyzing Your Online Performance
Chapter 17: How Money Finds You
Chapter 18: Lucrative Opportunities Bring You Revenue Streams
About the Authors
Preface: The Shocking Truth – A Conspiracy Against Fine Artists
You may have come across books in the past about the subject of making a career in fine art; usually such books are written by people who know the subject in theory. This book is different.
“Fine Art – Your Fame and Wealth. Who If Not You?” is written by a professional brand maker in collaboration with a professional fine artist who has successfully applied all the methods described in this book.
Vladimir London has given this book a precise, methodical approach. He is a professional in web marketing, with extensive experience in web design, brand creation and the fine art business. For ten years he has created online marketing campaigns to help numerous world known brands and celebrities promote their names. We hope our knowledge and experience will be useful to you. We want to congratulate you for your desire to succeed in your creative career; this is one of the necessary ingredients in your achievement formula.
You should congratulate yourself as well. You are in a very favourable position as you have made the move toward artistic success and global fame and recognition by reading this book. We will show you step by step what you need to do and how to do it in order to succeed.
Many fine artists start their art education with little knowledge of how they will become known for their art. Not everyone actually fulfils their creative career dreams. Do you know that 98% of artists are struggling on their journey to success?
As a fine artist you may think: “All I have to do is to create artworks, then send my portfolio to various galleries. Then I’ll call some art dealers and clients; everyone will recognise my unique talents and exhibitions and commissions will follow.” You may be going from gallery to gallery presenting your portfolio, or calling art dealers asking them to have a look at your paintings, maybe you’re sending hundreds of emails every month. Maybe you already exhibited your artwork from time to time or are even planning big shows. The matter is that despite buyers paying a lot of money for your art, your income will still be relatively small because gallery owners and art dealers will take away a lot in commission.
Answer honestly to yourself:
• Are you totally satisfied with the income from your art?
• Are you absolutely sure your current art career is at its pinnacle and can’t be improved?
• Are you happy with the results you have?
If the answer is “No,” then this book is for you.
If you’re doing the same thing over and over again, you are likely to get the same results. So, what needs to be done? How to get to the next level, where you can enjoy the benefits of being famous? We will show you the answers.
The industry of Fine Art is not run by artists, but by galleries and auction owners, art dealers, brokers and managers. There are millions of fine artists worldwide, and only a few are very successful. Some of them are successful not because of their art skills and talents, but because of massive marketing support behind them. The current system has been the status quo for more than 200 years, until now. The traditional 19th and 20th century approach for artist’s career building isn’t suitable for the 21st century. That is unless you want to spend a long time and a lot of money making your name recognized.
We will tell you a big secret here. Gallery owners and art dealers don’t want you to have self-promotion skills. Why would they? Your website or portfolio online won’t make them any money. Your artwork can be found online by potential buyers and they can buy or order commissions directly from you. What are the benefits to gallery owners and dealers if they’re losing their commissions? The dream of a dealer is to sign artists on exclusive conditions where every deal or exhibition will go through them. This old traditional approach is still in practice today. Times have changed however, and now you can dictate your conditions to middle men providing that you have a strong position and fame, and we will show you exactly what to do to achieve that.
Now Fine artists can make bigger profits from selling digital copies of their artwork than when compared to the sale of original paintings or drawings. You can only sell your original artwork once; as a digital copy, you can sell it over and over again for years to come, even when you sleep or travel. The new digital era has broadened horizons for fine artists, wider than ever before. You have to decide for yourself, would you like to discover and master new possibilities of promoting your name and make much bigger profits as a result, or stick to the old traditional approach and remain satisfied with the profit your art dealer will let you to have?
Whether you are employed and dreaming of quitting your day job by becoming a successful and self-actualized fine artist, or are a student and want to escape the necessity of selling your time in the future for money (J.O.B. – “just over broke”), or a self-employed artist who wants to progress further in your creative career – this book is for you.
Here are some shocking truths that you may not be aware of at the moment:
You may think that to make a successful career in fine art requires a lot of time. Wrong! This book will show you how to save time in every step you take on your path to creative success; how to take giant leaps toward success every time you implement the project using our strategy.
You may think that artistic success is a synonym for being lucky. Wrong! This book describes in detail how you can be in total control of your own artistic destiny, without relying on the favour of art dealers and managers.
You may think that promoting your name as a fine artist requires a lot of money. Wrong! You will discover in the following chapters how to hijack the global media and feature on the latest news across the globe on a shoestring budget. Just imagine how you could benefit from such exposure.
You may think that promoting a fine artist name is a job so big and difficult that only dedicated public relations companies can undertake such a massive project.
Wrong! “Fine Art – Your Fame and Wealth. Who If Not You?” will reveal how to implement the projects of promoting an artist’s name on a global scale singlehandedly without employing marketing companies or public relations (PR) agencies.
You may think that making a successful artist brand name requires very specific underground knowledge. True! And you are about to find out everything you need to know to make your name recognized in the fine art world.
You will be in a very privileged position just by reading this book. The knowhow of this strategy is so fresh and unique, only a few fine artists worldwide have managed to crack this secret knowledge. Ask yourself: If the proven self-promotion strategy requires little time and money, wouldn’t everyone use it to their advantage? What’s stopping other people from achieving what the authors of this book have achieved?
There is only one thing stopping them – skills and knowledge. In this era, there is only one most powerful and valuable commodity known to man – information. This is exactly the reason why you are reading this book – to get information about making a successful career in fine art, how to promote your name, how to be exhibited in the best art galleries, how to demand the high prices for your art pieces that you deserve.
You might be wondering what the secret is. The very short answer is the new technologies which have become available very recently.
For centuries, fine artists struggled on their way to success, nevertheless times have changed. Now anyone can take the matter into their own hands and be the master of their own success. There are only two things that stand between you at this moment of time, and where you want to be career wise; specialized information on how to get there, and dedicated effort on your part. You will have all the necessary knowledge by the end of this book, the rest will be up to you – you will have to take action and walk the path step by step.
If you want fame, recognition and wealth from your art, this book is for you.
“Fine Art – Your Fame and Wealth. Who If Not You?” will reveal the underground secrets of making the sky-rocketing career in fine art that you can benefit from.
We wish you all the success you deserve!
Vladimir London and Sophie Golden
An Introduction to the Fame and Wealth Guide
This book is written as a guide for fine artists who would like to achieve success in their creative career. This is not one of the many other theoretical studies of the fine art marketplace and the fine artist’s interaction with the creative industry.
In the chapters following, you will find practical solutions you can follow step by step in order to progress.
Centuries ago, fine artists were much closer to the buyer. Today, an army of art critics, art dealers, gallery owners, and auctioneers stand between the fine artist and the buyer. The reason is obvious. Objects of fine art hold the biggest mark-up the world has ever known.
Fine artists stand at the bottom of the pyramid, being paid only once when a painting is initially sold, and often getting nothing when it resells every time thereafter.
Copyright fees on sequential sales are not always satisfactory. The argument of middle-men between an artist and buyer is that they play a crucial role in an artist’s promotion. Without art managers, artists would struggle to become well-known and achieve success. Marketing and PR cost money, advertising doesn’t come cheap. It all used to be true.
Without radio, press and TV marketing campaigns it was next to impossible to announce an artist’s name to multimillion audiences. Promotion used to be expensive and very difficult to handle on your own.
New mass media tools have been developed and evolved – the Internet. Today’s Internet is your lucky and unique chance to achieve great results which would be unthinkable with old technologies. Let’s look back hundreds of years to see how the latest technologies can do revolutionary things. In some cases they are literally “revolutionary.”
In the beginning of 16th century, a monk from “barbarian” Germany doubted the rightness of the actions of the holiest person in the Roman Catholic Church – the Pope himself, and started a church reformation. Martin Luther could do this by using the latest technology at a time, the printing press. His published words caused a revolt. Without mass printed pages only a limited number of people would have known his point of view.
The Russian Revolution was possible, in part, due to use of their time’s latest technology: the telegraph. Lenin, the leader of the Revolution, was also convinced that the new technology of cinematography was one of the best tools for state propaganda.
Later, Hitler used cinematography for establishing his power.
John F. Kennedy was elected to the U.S. presidency because his presidential campaign, unlike his competitors, wisely used new technology: television broadcasts.
And lastly, Mr. Barack Obama got his campaign right with the help of a super-powerful modern tool, the Internet.
Don’t get us wrong, TV, radio, cinematography and the media, all traditional promoting tools, remain as powerful as they ever were. The only thing is how can you, on your own, without anybody’s influential help, without enormous financial spending can get “into the TV box” to tell people about your art?
The Internet is the cheapest and the most powerful tool in the world that you can use to become a successful, famous and wealthy fine artist!
You just need to know HOW.
And we will show you exactly that.